by Shannonn Kelly
5:24AM, EST, Friday March 15, 2013
Everybody’s talking about it and here’s how it all happened:
Two days ago, Rob Thomas creator and writer of “Veronika Mars” (2004–2007) started a campaign on Kickstarter, a crowd source funding tool for creative projects.
Thomas Said in the Campaign:
Of course, Warner Bros. still owns Veronica Mars and we would need their blessing and cooperation to pull this off. Kristen and I met with the Warner Bros. brass, and they agreed to allow us to take this shot. They were extremely cool about it, as a matter of fact. Their reaction was, if you can show there’s enough fan interest to warrant a movie, we’re on board. So this is it. This is our shot.
Thanks to the news of the campaign first blowing up on the hyper-geek early adopter social networking site Reddit, then followed quickly by Twitter and FaceBook – in less than 12 hours, with pledges ranging from $1. – $10,000., Thomas raised his $2 million target in less than 12 hours from VM loyal fan base.
And now with (at time of writing) 28 days left to go in the campaign, Thomas and key creatives like Kristen Bell, has 49,427 Backers and $3,273,558 raised which far exceeds Thomas’s $2,000,000 goal.
I pledged $35 and the image below shows what my perks are:
So now, with the permission to proceed from Warner Bros. arriving just 24 hours the Kickstarter campaign, Warner Bros. has decided they will fund the cost of distributing the film and the marketing campaign as well. The entire production budget however, will come solely from the Kickstarter campaign.
According to Brent Lang at TheWrap.com:
The noirish “Veronica Mars” followed an aspiring private investigator through high school and later college as she was tutored in the art of deduction by her detective father. It was never a ratings blockbuster, but it did inspire a passionate following — something the intense response to the Kickstarter campaign demonstrated.
Thomas said on Kickstarter that the movie will be shot over the summer and post-production will happen in the fall. The film will get a limited theatrical release in 2014 before debuting on video-on-demand and electronic sell through.